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S N Viswanathan's avatar

Dear Sir,

The term “placeholder” did serve its purpose — I recall how, in Mumbai, we used to place stones as placeholders in queues at ration shops, for theatre tickets, buckets in water lines, and so on. Even in cricket, the night-watchman was a kind of placeholder. But in recent times, the jargon seems to have evolved. I was recently asked to share our firm’s profile, despite being told that another firm had already been shortlisted. When I asked why, the response was that it was “just to keep in the placeholder.” Since then, I’ve grown sceptical about such requests and now ask upfront whether it’s genuinely for consideration or merely to fill a placeholder. By the way - your piece was more than a placeholder.

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M. Duraiswamy's avatar

Nice to read. I enjoyed reading it

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