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Tarun Kunzru's avatar

It's when the offer is perceived to be attractive and the price seen as really cheap the buyer can get lulled into taking his eyes of the product. "Really cheap" always turns out to be very expensive. Buyer decision must look at - need vs want + the pocket and the pig + all commercial aspects to arrive at "value for money".

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Tapas Bhattasaly's avatar

Interestingly, these days one must be careful with the poke itself. Specifically in real estate.

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